Fuse

Introduction

Fuse is a web-based platform designed to provide CPA membership societies with a relatively turn-key CMS and e-commerce solution that integrates seemlessly with the proprietary AM.Net CRM solution. I originally conceived of and pitched the idea to Imarc leadership after having worked for several years developing and maintaining disparate code-bases across multiple state societies. The objectives were straightforward:

• Provide a feature-flagged and highly customizable platform to serve any and all CPA clients to reduce maintenance overhead.
• Create alternative recurring revenue stream while still capitalizing on per-client customization.
• Enable significant reduction in intial client onboarding times (months to weeks).